Why the Triangle?


Area Demographics

Why conduct market research in the Triangle Region?

Why North Carolina? The southern region of the United States, representing approximately 35% of the nation's population, continues to outpace growth relative to other areas of the country. North Carolina ranks eleventh (11th) among the fifty states in population, being somewhat less metropolitan and urban in character than the nation as a whole. As the map depicts, North Carolina's population falls within 600 miles of half of the nation's population.


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Why the Triangle Region?

The central piedmont area of North Carolina is geographically anchored by the cities of Raleigh, Durham, and Chapel Hill. The major Universities include North Carolina State, Duke, and the University of North Carolina at Chapel Hill, respectively, with many other higher educational institutions populating the region. This area, with its academic concentrations at the extremities of a triangular shape, has become commonly known as the Research Triangle or just the Triangle Region.

Centrally located between the Blue Ridge Mountains to the west and the Atlantic Coast to the east, the climate is relatively moderate escaping extremely harsh winters or overly hot summers. A strong and diverse economic climate, high quality of life, skilled and educated workforce, and highly acclaimed academic institutions have all contributed to this area's recognition as a desirable place to live, work, conduct business, raise a family and obtain a quality education.

The Triangle Region consists of four mid-sized cities (Raleigh, Durham, Cary and Chapel Hill) with a number of smaller urban and rural towns defined by their own character. Research conducted in this area can target metro, urban, and rural consumers with varying perspectives, each unique and distinctive.


The Raleigh Durham MSA (Metropolitan Statistical Area as defined by the Census Bureau) was the fastest growing metro area in the state and the twelfth (12th) highest growth area in the country, tied with Atlanta at thirty nine percent (39%) over the 1990 - 2000 decade.

In summary the Triangle Region offers:
  • Large population concentrations
  • High population growth area
  • Diversity, a growing blend of people and cultures
  • Good proximity to metro and rural areas
  • Well educated workforce and resident population