Management Profiles


Company

Management Profiles - Karan Bunn and Betty Crawford, company founders, joined forces in late 2004 to plan for the opening of First In Focus Research in the spring of 2005. They brought together fifty years of combined experience in both the quantitative and qualitative research environments. Long time residents of the Triangle Region, their ties have proven beneficial in developing a strong potential participant network and database. With one partner owning the facility in which First In Focus is housed, the company is poised to expand the space as clients and business dictate.


Karan Bunn

Prior to co-founding First In Focus, Karan was an active partner with her husband in their technology firm, Enterprise Network Services, Inc. (ENS). She directed the financial operations of the firm and served as a business consultant. The bulk of her career, however, was spent in state and local government and the university sector. While with the NC Budget Office, she was responsible for economic, revenue and expenditure forecasts, demographic estimates and projections, statewide surveys, and large scale information processing and dissemination, including all Census products. She established and directed the State Data Center Program in North Carolina, one of the first four states in the nation to participate in this federal state co-operative with the Bureau of the Census. Her technical experience in economics, demographics, statistical consulting, business management, research and survey design, particularly questionnaire development, will prove useful in bringing a rigor to the qualitative research environment. She has remained close to state government by serving on the Board of the State Employees Credit Union for over a decade. Karan holds degrees from North Carolina State University, including a BS in Applied Math, a Masters in Management and two additional years of graduate training in Statistics.

Betty Crawford

Betty brings to the table a vast and intimate knowledge of the qualitative research field, having worked for a major focus group facility in the Triangle for over twenty years. As a senior project manager, she directed large and small scale projects including standard focus group studies, ethnographies, taste tests, central location studies, etc. She has been active in every aspect of the focus group facility operation, from hostess, to recruiter, interviewer, and project manager. She has broad experience with all types of clients and diverse industry groups. She is known for her consistent ability to deliver the job as requested on a timely basis. Clients report that working with her is an enjoyable and stress-free experience. She has been a long term member of MRA during her market research tenure. Betty's early career was devoted to being a wife, mother and volunteer. As a long-time resident of Raleigh, she has spent numerous years volunteering in neighborhood, church and civic groups. Her networking skills have been a great asset in her market research endeavors. Her honesty, hard work and dedication are the backbone of her accomplishments.