About Us
First In Focus Research Inc. is a new marketing research firm located in Raleigh,
North Carolina specializing in qualitative Focus Group Studies. Conveniently
located in the central point of the Triangle Region, and adjacent to the new
North Hills Midtown Redevelopment Project, our facility is convenient to both
clients and participants from both metro and more rural areas.
Our firm provides:
- Top Notch, Targeted, and Trustworthy Recruiting
- Upscale, Yet Efficient and Comfortable, Focus Group Suites
- State of the Art Technology Including Video Conferencing and Video Streaming
- Qualitative and Quantitative On Site Staff Support
- An Exceptional Focus Group Experience for our Clients and Participants
Our Primary Focus
Our goal is to provide our clients with the highest quality research experience in a
comfortable state of the art facility.
We expect to build and evolve our organization
around our clients and their needs.
Have fun, earn extra cash, and influence the development of products,
services, political agendas and other important topics. Register to
be called for a focus group and earn money for sharing your opinions
when you participate.
Our Staff
Our principals include a trained quantitative statistician
who has worked in the information, planning, research, and technology sector for over thirty
years and a veteran market researcher, who has specialized in focus group research for two
decades. In addition, our core staff includes other experienced project managers and exemplary
recruiters, who honor the unique requirements of each project. Each team member provides great
leadership and integrity to this organization. As a result, our new firm will operate more like
an established firm with renewed energy and focus. (See
Management Profiles)
Our Database
Our potential focus group participants are concentrated in and around the Triangle
Region of North Carolina. Although the primary emphasis will be the Raleigh/Cary/Durham metro areas,
targeted recruiting will include smaller urban and rural communities in and around these areas as our
database expands. Our target area will reflect about 1.7 million residents in North Carolina.
| Area Definition |
Counties Included |
2004 Population |
| Raleigh/Cary Metropolitan Area |
Franklin, Johnston, Wake |
917,994 |
| Durham Metropolitan Area |
Chatham, Durham, Orange, Person |
451,819 |
| Dunn Micropolitan Area |
Harnett |
99,622 |
| Other Adjacent Counties |
Granville, Nash, Wilson, and Lee |
270,208 |
| Metro, Micro, and Other |
Twelve Counties |
1,739,643 |