Company Overview


About Us

First In Focus Research Inc. is a new marketing research firm located in Raleigh, North Carolina specializing in qualitative Focus Group Studies. Conveniently located in the central point of the Triangle Region, and adjacent to the new North Hills Midtown Redevelopment Project, our facility is convenient to both clients and participants from both metro and more rural areas.

Our firm provides:
  • Top Notch, Targeted, and Trustworthy Recruiting
  • Upscale, Yet Efficient and Comfortable, Focus Group Suites
  • State of the Art Technology Including Video Conferencing and Video Streaming
  • Qualitative and Quantitative On Site Staff Support
  • An Exceptional Focus Group Experience for our Clients and Participants

Our Primary Focus

Our goal is to provide our clients with the highest quality research experience in a comfortable state of the art facility. We expect to build and evolve our organization around our clients and their needs.
Have fun, earn extra cash, and influence the development of products, services, political agendas and other important topics. Register to be called for a focus group and earn money for sharing your opinions when you participate.

Our Staff

Our principals include a trained quantitative statistician who has worked in the information, planning, research, and technology sector for over thirty years and a veteran market researcher, who has specialized in focus group research for two decades. In addition, our core staff includes other experienced project managers and exemplary recruiters, who honor the unique requirements of each project. Each team member provides great leadership and integrity to this organization. As a result, our new firm will operate more like an established firm with renewed energy and focus. (See Management Profiles)

Our Database

Our potential focus group participants are concentrated in and around the Triangle Region of North Carolina. Although the primary emphasis will be the Raleigh/Cary/Durham metro areas, targeted recruiting will include smaller urban and rural communities in and around these areas as our database expands. Our target area will reflect about 1.7 million residents in North Carolina.

Area Definition Counties Included 2004 Population
Raleigh/Cary Metropolitan Area Franklin, Johnston, Wake 917,994
Durham Metropolitan Area Chatham, Durham, Orange, Person 451,819
Dunn Micropolitan Area Harnett 99,622
Other Adjacent Counties Granville, Nash, Wilson, and Lee 270,208
Metro, Micro, and Other Twelve Counties 1,739,643